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Embracing online fitness and offering free group classes has helped a Ballarat personal trainer’s business thrive under coronavirus restrictions.
JD’s Health and Fitness Studio owner Julie Vawdrey, 31, had to stop running boot camp classes when tougher restrictions were introduced but said she had maintained a strong base through a couple of weekly free zoom classes.
“It’s given me a little bit more exposure in picking up new clients who are still working,” she said.
“Online the classes can be up to 20 people, I open them up to anyone, I advertise them on Facebook as well.
“They’ve done a class and then they’ve signed on for a program or PT from just a free class.
“It’s a good little social group as well, everyone at the end stops and has a quick five minute chat, it’s social interaction, we’re not getting that at the moment.”
Ms Vawdrey said along with the free group classes she maintained paid one-on-one sessions with clients.
“Having that loyalty with the client base really helped us … we worked what we could do in terms of keeping them active, even just writing them home programs,” she said.
“This COVID lockdown I ran a six week challenge, fully online, that helped a lot of people as well it gave them something to work towards.”
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