Alphabet’s Google Pledges Not to Misuse Fitbit Health and Fitness Data

Alphabet (NASDAQ: GOOG)(NASDAQ: GOOGL) is attempting to make nice with European regulators.

On Monday, the U.S. tech giant promised that it will not leverage the fitness and health data generated by Fitbit (NYSE: FIT) to target advertising. Alphabet’s Google unit signed an agreement to buy the fitness tech company last November in a headline-grabbing deal valued at roughly $2.1 billion. The European Union’s (EU) approval is the most significant regulatory hurdle still in front of the deal.

Image source: Getty Images.

Alphabet has had to contend with growing concerns about consumer protection regarding data. This is particularly acute in Europe, which tends to be more sensitive and cautious about such matters. 

“This deal is about devices, not data,” Alphabet wrote in a statement released Monday, reiterating arguments it has made previously. “We appreciate the opportunity to work with the European Commission on an approach that safeguards consumers’ expectations that Fitbit device data won’t be used for advertising.”

Monday was the deadline for the company to offer concessions to the European Commission (EC), which among other powers functions as a privacy and competition regulator for the EU. The EC must grant approval of the Google/Fitbit deal in order for it to close. Last week, Reuters reported that the EC was expecting the company to provide some concessions in order to allay those privacy concerns.

.

10 stocks we like better than Alphabet (A shares)
When investing geniuses David and Tom Gardner have a stock tip, it can pay to listen. After all, the newsletter they have run for over a decade, Motley Fool Stock Advisor, has tripled the market.*

David and Tom just revealed what they believe are the ten best stocks for investors to buy right now… and Alphabet (A shares) wasn’t one of them! That’s right — they think these 10 stocks are even better buys.

See the 10 stocks

 

*Stock Advisor returns as of June 2, 2020

 

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Eric Volkman has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Fitbit. The Motley Fool has a disclosure policy.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.

— to www.nasdaq.com

Related Articles

Health and Fitness: Hip replacement surgery: getting back to what you love | Health-and-fitness

More than 300,000 total hip replacement surgeries are performed annually in the United States. Awhile back, I helped develop a hiking plan for a friend who had hip replacement surgery and wanted to return to hiking gradually as part of her physical therapy. It didn’t occur to me that I would need the same type […]
Read more

Minnesota briefs: Mankato City Council will consider mask requirement

Duluth Hiking association names new director The Superior Hiking Trail Association is getting a new leader this month when Lisa Luokkala takes over as executive director. Luokkala, who last worked as a senior parks planner for the city of Duluth, is already familiar with the approximately 300-mile trail, which winds through the southern end of […]
Read more

Kent Orrgren (World Class Romania): What matters the most is the health of the nation

The COVID-19 pandemic closed for a few months all the gym and fitness clubs, hitting hard the industry. The authorities were reluctant to open the gyms as they said that the risk of getting infected is too high inside a gym club or a pool. Business Review talked to Kent Orrgren, CEO World Class Romania, […]
Read more

Leave a Reply

Your email address will not be published. Required fields are marked *

Search for: